Artist Professional Development Artist Professional Development

 

 

 

 

 

 

 

 

 

 

 

                   


Marketing Essentials for Artists, presented by Steven Clark       

                         
Monday 30 April 2018
10am - 3pm

$40 per person
BYO lunch
Bookings and pre-payments essential. 

How to connect with the marketplace and potential customers can be a challenging and perplexing question for visual artists. There are many options but how do you identify the right opportunities for you and take best advantage of them? This workshop aims to prepare artists to better market their visual arts/crafts practice. It will introduce participants to the essential principles of marketing, provide an understanding of the art world and arts customers and discuss the key elements of the marketing toolkit including pricing, promotion, distribution and branding. There is also a special segment about marketing and selling online. The workshop provides visual artists/crafters with the foundation information needed to better identify market opportunities and connect with the marketplace in order to enhance their arts business prospects.  

                                                                                                                                      
         
 

 

Writing about, documenting and presenting your art, presented by Steven Clark
 

Monday 6 August 2018
10am - 3pm

$40 per person
BYO lunch
Bookings and pre-payments essential 

Making art is the start of the artist’s journey into successful business. If you want to take your work outside the studio into the public arena then it is essential to have the confidence to talk about your work and acquire the skills to write about, document and present your work. The workshop provides participants with: a practical understanding of how to effectively write about their art and the skills needed to capture high quality images without the need for expensive equipment. It discusses various  options for presentation, depending on the situation and includes a special segment on writing exhibition proposals. If you are needing the skills and confidence to take better advantage of opportunities that may arise beyond your studio, then this is the workshop for you.

   
         
   

How to Set up and run your art business, presented by Steven Clark
 

Monday 5 November 2018
10am - 3pm

$40 per person
BYO lunch
Bookings and pre-payments essential 

Are you an artist? Are you in business? Artists sometimes have difficulty thinking of themselves as a business. However, if you want to make money from your work and/or see your career grow, it is important to give some thought to basic business principles. This workshop is about taking more of a business-like perspective of your career development, covering a range of introductory topics to get your thinking started. Following a brief introduction to the arts business world, participants will cover the essentials of preparation and planning.  A number of business models are discussed along with the basics of setting up a business and some practice in developing a profile. Participants will go away with an understanding of how to go about establishing an arts business and what it takes to run a functioning small enterprise.

 

Please call the Gallery for bookings and pre-payments: (07) 5329 6145